To help us celebrate the Non-GMO Challenge, we’ve partnered with some of our incredible Education and Outreach sponsors to share why they make the commitment to source non-GMO ingredients every day. We are grateful for the hard work of over 3,000 brands that make the nourishing non-GMO products that our families love. Together, we are all co-creating a non-GMO food supply for future generations.

Today the Non-GMO Challenge spotlight is on Annie’s Nellie Boonman, Digital Marketing Manager at Annie’s, has shared with us why they’ve taken on the Non-GMO Challenge, and why they work so hard to provide non-GMO food for everybunny.

“Annie’s is based in beautiful Berkeley, California, home to Alice Waters, Michael Pollan, and a number of other food revolutionaries. We think the culture of the office reflects the culture of Berkeley, its food values included. We really are blessed to have access to some of the freshest, most incredible organic produce, and we have our choice of daily farmers markets. Our excellent grocery store options that stock a mind-blowing variety of local wild mushrooms and much more, and a weekly office CSA delivery is cause for much celebration. It’d be easy for our team to take this kind of abundance for granted, but many of us have come from all parts of the U.S. and realize that access to fresh produce is a privilege, and fresh organic produce even more so. Our jobs here enable us to both afford and appreciate the benefits of living a non-GMO lifestyle, which is why we work so hard to help create organic foods for everybunny.  

We’re a little weird, a little hippie, a mix of passionate long-time Annie’s employees with the optimistic pragmatism of Minnesotans who come from General Mills to work on the Annie’s brand. Why? Because they choose Annie’s for their on-the-go breakfasts, their lunchboxes, and their dinner tables, too.


We all believe that Annie’s is helping create a totally new future of food, one where big and organic not only coexist in the same sentence, but work together to benefit people, farmers, and the planet we all share. We think when you look into why the brand is so trusted, it’s because we’ve worked really hard to source ingredients from people and places we trust. It means partnering with organic certification agencies and doing the right thing especially when no one is looking. We’ve been doing that for the past 28 years. But at the same time, we know people like you ARE looking, which is why we’ve partnered with the Non-GMO Project for years and why we so fervently believe that consumers have the right to know what’s in their food.

So sure, we ride our bikes to work, we volunteer at our local food shelters, we support nearly 50 school gardens across the country per year and fund future sustainable farmers. But none of that would matter if we broke the trust of our consumers by going against our high standards of what we put in our foods. Our delicious products are made with cheese and butter and cocoa and grains and they’re the furthest from paleo that you can probably think of. But they’re real ingredients grown by real people, made by real people all across the country, and we’re doing comforting, classic favorites that people have loved and craved for decades. And we’re making them organic and non-GMO, because we want to make food that we’d feed our families.”

Nellie Boonman
Digital Marketing Manager, Annie’s

Ready to take the Non-GMO Challenge? Submit your pledge today! 

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