Why Choose the Butterfly?

October 19, 2016

Happy Non-GMO Month! We hope you’ll join us in celebrating your right to choose non-GMO products for yourselves and your families. Our non-profit organization has accomplished incredible feats since starting ten years ago; the Non-GMO Project Verified seal is now carried on 40,000+ products across the U.S. and Canada, more than 2,300 retailers have registered… » Read more

Non-GMO Month 2016: 10 Ways to Get Involved!

September 30, 2016

Thousands of natural food and conventional grocery stores all across the U.S. and Canada are taking part in the seventh annual Non‐GMO Month, a 31-day celebration to educate the public and spotlight Non-GMO Project Verified choices on shelves. This month-long event provides a platform for organizations and citizens like you to stand up for non-GMO… » Read more

Look for the Butterfly at the Meat Counter

August 30, 2016

The approved FSIS Non-GMO Project Verified Seal is vertical instead of the traditional horizontal verification mark to distinguish the products that carry it. Recently, the Food Safety and Inspection (FSIS) branch of the USDA issued new guidance around GMO claims for meat, poultry and liquid eggs. What does this mean for you? You may see… » Read more

Look at Those Labels!

August 16, 2016

As parents, protecting our children’s health and safety is our number one priority. From the very beginning, we’re baby-proofing the house, choosing cribs and toys that don’t contain lead paint, cutting our kids’ food into teeny-tiny bites, holding hands when we cross the street…the list goes on and on. What about GMOs? What are they… » Read more

GMO Labels on the Table in Canada

August 5, 2016

A scene from MODIFIED, a new film by Aube Giroux When I began working on a documentary film about GMO labeling nine years ago, most people I spoke to didn’t know what a GMO was. Public awareness and understanding of GMOs has come a long way since then, but the struggle for clear labeling continues. While 65… » Read more

Shining Light on the DARK Act

July 29, 2016

On July 29th, 2016, President Obama signed off on a historically discriminatory and fatally flawed GMO labeling bill. In the wake of the signing, many of us are feeling defeated and heartbroken. This new legislation was created with a single purpose in mind—to destroy the incredible grassroots momentum of powerful GMO labeling bills put forward… » Read more

United Plates of America

The United Plates of America

July 15, 2016

UPDATE:  President Obama signed S 764 on July 29th, 2016 (this blog was originally published on July 15th, 2016). On July 14th, 2016, the U.S. House of Representatives passed Congress’ National Bioengineered Labeling Bill, dubbed by supporters of transparency as the DARK (“Deny Americans the Right to Know”) Act. In absolute defiance of the will… » Read more

Stop the DARK Act!

June 30, 2016

A majority of Senators have voted to move the DARK Act forward for a final vote on July 6. If ultimately passed, this bill would STOP state laws to label genetically engineered foods. It would take away GMO labels in stores that are already being provided in advance of Vermont’s GMO labeling law. It would… » Read more

Is it GMO? “Smart labels” aren’t enough

June 28, 2016

I come from a long line of farmers and gardeners. On the farm I raise mainly corn and soybeans like almost every other Iowa farmer. My ancestors couldn’t have imagined the diversity and disease resistance offered by the advances in conventional breeding. Fortunately, I have the choice to purchase the conventionally bred varieties rather than… » Read more

Field of Dreams

June 25, 2016

If you demand it, they will come… In April 2016, The New York Times reported that for the first time, acreage of GMO crops has declined. We want to take a moment to acknowledge that this change is due, in large part, because of you. In the six short years since the Butterfly first appeared… » Read more