The Opal of My Eye

January 25, 2017

  It is hard to imagine getting excited about a variety of apple, but there is a new fruit in our midst that’s a major game changer. The Opal is a truly non-browning apple—yes, you heard that right, this fruit naturally doesn’t brown when it’s cut open. Our family loves fresh produce year round, and… » Read more

Look for the Butterfly at the Meat Counter

August 30, 2016

The approved FSIS Non-GMO Project Verified Seal is vertical instead of the traditional horizontal verification mark to distinguish the products that carry it. Recently, the Food Safety and Inspection (FSIS) branch of the USDA issued new guidance around GMO claims for meat, poultry and liquid eggs. What does this mean for you? You may see… » Read more

GMO Labels on the Table in Canada

August 5, 2016

A scene from MODIFIED, a new film by Aube Giroux When I began working on a documentary film about GMO labeling nine years ago, most people I spoke to didn’t know what a GMO was. Public awareness and understanding of GMOs has come a long way since then, but the struggle for clear labeling continues. While 65… » Read more

This Product is Made with GMOs

April 18, 2016

  Small Changes Create Big Change The Non-GMO Project was started by a small group of retailers in 2007. Since the first Non-GMO Project Verified seal appeared in grocery stores in 2010, the Butterfly has grown to become the market’s trusted standard for GMO avoidance. This growth is based on the decisions you are making every time you… » Read more